i would paint over it because the texture of it offers some awesome drybrushing and washing opportunities. Also, how i did it was to dabble some white glue/water mix over where u want the dirt then drop some baking soda ontop of it....drys hard as a rock, but doing it a second time i would addd more variated courseness to the mix, coffee, baking soda, dirt from backyard, railroading ballast, sand, whatever you can find. Hope this helps
Ian