I would echo what others have said about the price. If you could list the original price with your price and then discount price that would help customers like myself. Sprue brothers and Squadron to name a few that does that it shows me what is the discount right away before I even decide to purchase it. Food for the thought.

Kurt I suppose you need to think of it is how much have I saved rather than how much have I paid.

Kurt, I look at this way...I don't need any more kits, not right away. I have plenty of good stuff (not garbage) to keep me busy for many years. So, I don't jump on the bandwagon and go out purchase a new kit right away. Later, if I see an attractive price, and if the subject still intrigues me, then I'll buy it. As this hobby is no longer a necessity, so I can be picky and save $10 or $15 or more then I will do so. Just my 2 cents

I have to assume that these classic marketing gimmicks work for their originators, otherwise they wouldn't keep doing them.

That's pretty much what I do, and I think you'll agree that you don't need to know what the MSRP was make your decision, you just ask yourself "Is that worth $x to me?" If not, you keep walkin'.

KL